Thursday 14 February 2013

Monsters University Trailer #2 2013


India’s ‘booming’ animation industry looking less dynamic from the inside



By Shreya Pareek
BANGALORE (Feb. 12)—While people say the animation industry in India is making big bucks, the reality is a bit different.
Blame it on lack of finance or talent, the animation industry that came into focus in early 2000 had high expectations, but it seems to have hit the hard road.
The bigger picture says the industry is expected to grow at compound annual growth rate of 23 percent.
But the biggest challenge here is cash flow. Not only small companies, but big names like Tata, DQ Entertainment are facing the same problem.
While Tata hires people on monthly contracted basis, other companies give very small salaries to their animators.
“I have not received my salary from past three months,” said Avinash Jain, an animator in a private firm in Mumbai. “Administration says that they are in financial crisis, but the situation has been the same since forever and it doesn’t seem to improve.”
Even banks hesitate in funding these animation companies as they still haven’t understood exactly how the animation industry works.
“We have applied for loan three times and each time it got rejected,” said Sanjay Mishra, who runs a small animation company, Ani2oon, in Hyderabad. “Banks have not fully developed trust in this industry.” 
The industry is dominated by a few big names, including DQ Entertainment, Tata, Prana Studios, Technicolor, Crest Animation Studios Ltd. and DreamWorks Animation, and most of the major projects go only to them, which leads to small companies running in losses and working for smaller projects.
While trade pundits blame the situation on finances, some people also blame lack of talent.
“The Indian animators don’t match our quality criteria and they need much more experience and expertise,” said Joseph Kerry, an animation filmmaker from Dallas.
Not only this, many animators were sacked due to lack of projects and finance. 
No doubt in the last couple of years, awareness about this industry has spread and many are pursuing this career, but the problem remains the same, which has led animators to quit this profession and move to a better-paying career option.
“I had heard so much about the scope of animation industry in India and that’s why even after doing MBA I did animation course and applied for job, but I used to get meager salary. It was so hard to survive in that less money, so I quit my job and shifted to finance,” said Manish Chaudhary.
“It’s all like a mirage, you hear all good things about its scope and money, but the reality is different. Ask from the animators who have worked in this field,” he said.
Many animators have shifted to other career options and are pursuing animation as freelancers.
“Down the line, if situation remains the same only a handful of companies will be able to survive,” Mishra said.
This industry may not be good in terms of income, but it sure is a career which is becoming popular in India. In some cases, senior animators do get lavish salaries, but the number is very small.
Abhishek Awasthi, manager of Arena Animation Academy, an animation institute, believes the situation will improve.
“Better income and employment opportunities, quality training, bonuses and government aid can help this industry escape this critical situation,” he said.








Monday 11 February 2013

My 3D Animation works

Some of my Animation works... Always trying to get better quality..!! and i am keep practicing..:)
Hope you all like it.. and i hope for the best next time..;)